What are your five for 2025?

Happy new year!! ‘Tis the season where we set our goals and intentions for the year ahead. The Sustainable Development Goals are central to our approach to sustainability at The Whole Story. When setting our goals and intentions for the year, the SDG’s provide a great framework for us to set our priorities in a way that aligns with our personal purpose and values, and to guide us in creating meaningful impact.

Setting intentions for the year and a focus around ‘five for 2025’ is immensely valuable to farming businesses, agribusinesses and corporates, as well as for personal goal setting to create actions towards the SDGs in our professional and personal lives. We know that not all people have autonomy over what a business does, but everyone has an element of autonomy over their own actions and can craft their five focus SDG’s to suit them. 

Prioritising sustainability is something that only continues to be needed in our sector, but it takes active thinking, defined goals and targeted actions in order to generate desired outcomes and impact. This blog will look at some core questions to reflect on to choose your ‘five for 2025’ , and we will also show you how each of us at The Whole Story have done this ourselves. There is plenty of value in this blog and we hope that it can generate deep thought, discussion and a desire for focus and impact for the year ahead! Let’s not just talk about sustainability this year – let’s live it.

How do I go about finding my 'Five for 2025'?

Setting aside some time for reflection and thinking about the following questions will set you up for success for prioritising sustainability for the year.

Question 1: My five focus SDG's for 2025 are:

This question sets the scene of our goal setting by ensuring prioritisation. Of course we want to progress all of the SDG’s, but spreading ourselves thin and not taking a targeted approach to where we can create impact can often leave us not being able to achieve what we set out to. Creating impact is an active process and requires us to be intentional. By focusing on five SDG’s, this allows us to focus our attention to where we can best create impact, in a way that is realistic and that fits our lives as well.

Question 2: These are my Five because:

This question is focused on going deeper into why these are the five we have chosen to focus on. By reflecting on the ‘why’, this allows us to really focus on how these goals relate to our personal values and what is of most importance to us. Choosing SDG’s that don’t align with what is important to us isn’t going to inspire or motivate us to put time, effort, energy and passion into creating impact. Ensuring that we go deeper and question ourselves on why these goals are the ones we wish to focus on ensures that personal alignment is at the root of our sustainability focus for the year.

Question 3: Within this SDG, I want to focus on:

This question prompts us to identify how we intend to approach creating impact towards each our our five SDG’s. Each individual SDG is broad in its objectives and desired impact, and it is often portrayed in global terms. Creating intentions to focus and create impact for an SDG is not about changing the whole world but creating impact in your world and realm of influence. Your focus and intentions will be guided by your purpose and values. The essence of this question is about the ‘how’ – how do I intend to show up for this SDG this year?

Don't forget to keep track of your actions and impact!

We all know what it’s like to set a goal, to not take action, and therefore not achieve the desired impact. Reflecting on your focus at regular intervals that work for you is really important. It could be as simple as having a notebook or a google doc where you make a note when you have taken an action that is relevant to your SDG’s. It could be setting some time aside each month to reflect on what you’ve done and setting some goals for the month ahead. Whatever it is that works for you, setting aside time to celebrate your wins is an important part of the journey that is sustainability.

What are our Five for 2025?

SDG #3: Good Health and Wellbeing

Good Health and Wellbeing is pivotal to everything we do. Our mahi is not sustainable if our people are not operating in a way that is sustainable. This extends from our individual farmers, rural communities, sector leaders and sustainability professionals.

 

Within this goal I want to focus on supporting the health of our rural sectors, beyond end of the line “ambulance care” into a space of proactive habitual health. How do we remove the stigma around mental health, physical health and wellness in our rural sector? What does it look like to be healthy? And, how can we promote that in rural areas without people seeing it as ‘soft’, ‘fluffy’, ‘luxury’ or ‘not worth it’?

SDG #9: Industry, Innovation and Infrastructure

Industry, Innovation and Infrastructure are the keystones to progress. I am always inspired by innovation and the mindset surrounding this. And by innovation I don’t just mean a new tool and piece of machinery, but perhaps a behavioural innovation. We are constantly able to re-imagine and develop new ways of doing old things, and if coupled with the right mindset this will create the change we need to address the wicked problems we are facing within agriculture. This reflects on industry too – we need to be open to change and embrace it, and then develop the infrastructure that makes that change accessible.

 

Within this goal I would like to continue to support innovative thinking, ideas and initiatives. I think there is a crucial role to play in being the “first follower”, to show support to innovation and to use my position and privilege to create momentum. As a farmer and an agricultural sustainability professional, I have the opportunity to show what is possible through demonstration, and this is a powerful tool when it comes to adoption support.

SDG #10: Reducing Inequalities

Reducing inequalities within and among rural communities is critical for the long-term sustainability of agriculture. At a business level this is seen through financial inequality, where opportunities are afforded by the few. Corporate and capital rich farms are afforded more opportunities not only to make progress, but also to demonstrate progress and therefore gain an unfair advantage. This inequality is coupled by the fact that rural areas often face limited access to resources, services, and opportunities, leading to disparities in education, income, and infrastructure. 

We also see inequalities in small-scale farmers and underrepresented groups being left behind in policy, funding, and innovation. At a people level we see accessibility and inclusion affecting the ability for groups of individuals to engage with the agricultural sector – what a loss for our sector. I believe addressing these gaps ensures a thriving and inclusive rural economy where everyone has equal opportunities to succeed and contribute to the sector.

 

Within this goal I would like to focus on how we ensure that sustainability in agriculture is afforded by everybody; from the small-scale family owned and operated farms, to the large corporates. I would also like to see a broadening of inclusion of individuals and a recognition of the skills, mindsets and opportunities harnessed when we create accessible and inclusive sectors. I see my role in both of these spaces as shining a light on these dark corners, creating awareness and supporting facilitating the change we need to see in the system.

SDG #12: Responsible Consumption and Production

How we consume and produce products speaks to the heart of agriculture. This goal relates to how we optimise resource use, how we manage the land, reduction of waste throughout our food supply chain, including those unseen wastes of energy, time, money and natural resources. By promoting holistic land management practices, reducing input reliance, supporting lean systems and connecting farmers to sustainable markets, I aim to encourage responsible consumption and production. This goal also emphasises the importance of consumer education in supporting local and sustainable products – how can we turn the tide on consumer mis- and dis-information?

 

Within this goal I want to focus on “our footprint” as a result of farming systems; the land management practices, the waste produced (energy, time, money and natural resources) and the effect on the end consumer. This highlights the opportunity within agriculture – we have the ability to impact both how products are produced and consumed. Holistic land management, lean systems, more options for circularity and partnering with market brands to support pathways for producers into sustainable options for consumers.

SDG #13: Climate Change

Climate change is one of the most significant challenges facing our world today. Farmers are on the front lines of climate impacts, dealing with unpredictable weather patterns, water scarcity, and soil degradation. Taking urgent action to combat climate change is essential to safeguard the future of farming, and agriculture has the potential to be a solution to climate change through how we manage the land. This provides me with a great deal of hope as we are one of the only sectors that can internally reduce our impact through genuine solutions, not just offsetting, and these solutions can support other industries.

 

Climate change is a big wicked problem, so I see my role within this around fostering hope and optimism, remaining solutions focused and highlighting agriculture as the solution. I want to support farmers to be able to feel a sense of urgency around being part of the solution, as part of a deep recognition of being part of a global community who all need each other.

SDG #4: Quality Education

I believe education is the foundation for a sustainable future. It equips individuals with the knowledge, skills, and perspectives needed to make informed decisions and take meaningful action. For me, quality education is not just about delivering knowledge but also about inspiring curiosity, fostering critical thinking, and nurturing systems thinking that connects the dots between individual actions and global challenges.

 

I am deeply committed to creating learning experiences that empower people of all ages to become changemakers. Through my work, I aim to cultivate a mindset that values sustainability, collaboration, and innovation – essential qualities for addressing the challenges of today and tomorrow.

SDG #12: Responsible Consumption and Production

Sustainable resource use is essential for ensuring a healthy planet and thriving communities. SDG 12 emphasises the need to rethink how we produce, consume, and manage resources. I resonate with this goal because it reflects the balance we must strike between meeting human needs and respecting planetary boundaries. I believe that small, intentional changes can lead to profound impacts when scaled across systems.

 

I see agriculture as a key sector where responsible practices can drive significant change. I aim to promote sustainable practices in agriculture, education and community life. By prioritising resource efficiency and environmental stewardship, I am keen to help individuals and communities rethink their relationship with resources, and adopt more responsible consumption and production patterns.

SDG #13: Climate Change

Climate change is the defining challenge of our time, affecting every aspect of life – our ecosystems, communities, food systems, and economies. Without decisive action, the ripple effect will compromise the health and well-being of future generations. As someone dedicated to sustainability, I see climate action as an opportunity to lead meaningful change at the intersection of education, agriculture, and community resilience.

 

I want to support the adoption of climate-smart solutions in agriculture, education, and community settings. This includes promoting renewable energy like solar power, facilitating discussions on climate adaption strategies, developing the skills of farmers to manage their pastures more holistically, and empowering youth to take an active role in addressing climate challenges.

SDG #15: Life on Land

Healthy ecosystems are the backbone of our planet’s resilience. SDG 15 highlights the interdependence of all life and the need to act with care and foresight. I am deeply committed to preserving biodiversity, restoring ecosystems, and promoting sustainable practices that allow both nature and people to thrive.

 

I aim to encourage the use of, and participate in projects like riparian planting, wetland restoration, holistic land management, and biodiversity education. My focus is on empowering communities to take an active role in conservation efforts, while promoting sustainable land management practices that benefit both ecosystems and human livelihoods.

SDG #17: Partnerships for the Goals

No single individual or organisation can achieve systemic change alone. SDG 17 highlights the importance of partnerships in driving sustainable development. Collaboration brings together diverse perspectives, resources, and expertise, amplifying the impact of every initiative. This SDG reflects my belief in the power of collective action to address complex challenges.

 

I want to prioritise building strong, inclusive networks that connect schools, farmers, organisations, and communities. By developing meaningful partnerships, I aim to create a ripple effect of positive change that extends far beyond what I could achieve independently.

SDG #4: Quality Education
 
I believe that all people have the right to not only access information, but to be able to understand it. There is so much information, research and knowledge in the Food and Fibre sector but it is often overwhelming for people to access, consume and understand. I love learning but I know that I am privileged to have time, space and ability to engage with the way information is often presented – in big reports. There are many barriers that reduce the ability for farmers and rural professionals alike to learn from the wealth of knowledge and insights produced by the sector. I am committed to finding ways to continue to create impact in this space.

 

I want to focus on further developing skills and methods of providing access to information, science, and understanding. Continuing to put energy into learning more about agricultural extension, what is effective and what isn’t, is of importance for me to ensure that connecting with farmers is something that is done for them and with them, rather than to them.

Additionally, I want to continue to explore and focus on producing accessible and thought provoking content that amplifies research and perspectives that have previously not been accessible for farmers and rural professionals. The sector has a wealth of knowledge and information but how can we allow people to access and learn from it in a way that works for them?

SDG #10: Reduced Inequalities

Inequalities and inequity have a terrible impact on individuals, communities, and wider society throughout the world. SDG#10 seeks to ensure that all people are included and are able to thrive. In order for society to be sustainable it must ensure that noone is left behind. As someone with lived experience of disability and being part of the LGBTQIA+ community, I am attuned to some of the impacts that perceived difference can have on discrimination, inclusion, individual and collective wellbeing, and the opportunity to live the life we dream of. We all have a responsibility to ensure that all people are afforded inclusion, equity, opportunity, and the ability to thrive.

 

My focus is to continue to amplify the discussion of diversity in agriculture and the wider Food and Fibre sector. We hear plenty of people speak to the benefits of diverse income streams on farm, diverse pasture mixes, trying new things and looking to include new ways to doing and knowing. If we can do it on the farm and in our businesses, why are we not as good as doing it when it comes to our people?


We know that a resilient business doesn’t put all its eggs in one basket. I would argue that a resilient sector, resilient leadership, and a resilient future also does not put all its eggs in one basket or in purely looking to maintain the status quo.
There is so much potential for the Food and Fibre sector to lead in being a sector that is for all. I would go so far as to say it is not only about potential, but about a responsibility, and necessity, as a sector that is the backbone of New Zealand’s prosperity.

SDG #11: Sustainable Cities and Communities

I believe the sustainability of a community is indicated by the ability for its people to thrive. SDG#11 focuses on ensuring communities are inclusive, safe, resilient and sustainable. There is need for continued focus on the future of our Food and Fibre sector through physical rural communities, the community of rural professionals supporting them, and all those who have an invested role in ensuring our sector thrives now and into the future. Focusing on elements of other SDGs such as good health and wellbeing, quality education, reduced inequalities and partnerships for the goals will be important parts of ensuring that our hopes for thriving communities can not only continue to be achieved, but able to be sustained.

 

My focus is to ensure that I approach my work with, and for, farmers and the sector by continually asking myself:

  • What does this community need?
  • What challenges are they facing?
  • What is of key importance to them?
  • How does this require me to show up?

Centering community voice before my own allows a clear focus of a ‘farmer first’ and ‘sector first’ mindset and approach. Being in-tune with the people we seek to support is really important. 

SDG #12: Responsible Consumption and Production

Consumption and production are part of the same cycle. We produce to enable the ability to consume, and that consumption drives the need for more production. In the society we live in, it is impossible to avoid this cycle, however, we have the ability to ensure that the cycle is as sustainable and resilient as possible. For me, responsible consumption and production is pivotal to an industry such as agriculture, and the wider Food and Fibre sector. We have the ability and opportunity to ensure the cycle can sustain the environment and ourselves.

 

My focus for this goal is to empower farmers to continue to work in sustainable ways, while also learning and being open to new ways of achieving sustainable production. I believe strategic and integrated farm planning has a large role to play in ensuring that systems are in place to ensure that this is not only a goal. but something that is achieved.

SDG #15: Life on Land

The Food and Fibre sector is nothing without the land. While a thriving environment is essential for us to get the most out of our production systems, to create resilience, and maintain legacy for future generations of farmers, I believe it is deeply important that the land and environment has the ability to be resilient, and to thrive , because of the immense value it has as its own entity. The relationship between the production of Food and Fibre and the land and environment, has the potential to be truly mutually beneficial in a way that creates resilience for people and planet into the future.

 

My focus for this goal is to continue to support farmers to focus on celebrating their environmental achievements on farm, while also setting aspirational goals for the future. Like that of SDG #12, I believe that strategic and integrated farm planning is also critical to impacting Life on Land.

I want to focus on helping farmers to have systems in place to record and measure their progress, as well as to focus on producing content to help people access new science and knowledge that aids in supporting a prosperous future for the environment and agriculture.

We hope that by showing you how we have approached our ‘five for 2025’ that it will empower you to do the same.

This is part of the framework we use when working with farmers in our Agricultural Sustainability Coaching programmes: if you are interested in working with us further in this space reach out to find out about our Sustainability Sprint, our Side-by-Side coaching programmes and, our online course (launching Feb 2025!!!) 

We would love to hear what your five SDG’s for the year are. Let us know via socials!

10 thoughts on “What are your five for 2025?”

  1. Great post, Team! ✨

    We would love to help your neurodiverse community thrive while prioritising sustainability. Different brains understand, process, and articulate information uniquely, and so much creativity, knowledge, and productivity can be missed without the right support.

    I love your team’s Five for 2025, and I actually like this concept too! I think that could be a great them for the year at DivergenThinking too – My team are always trying to focus my ADHD brain! May we borrow it? Let’s ensure no ideas or perspectives are left behind.

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